Branding strategy. Identity design.

Granulita identity

We created a warm identity for the manufacturer of wood pellets Granulita. We designed the visuals for the following items: logo (trademark), office documents, booklet, pellet packaging, outdoor advertising and website.

The logo has been improved a few times. At first, we used images from an old logo: the flame and rounded shapes. We have modernised it at a later stage so that it would be better interpreted, without mistakes in the design. We have created series of packaging, which is dedicated to various retail chains and markets: ecological, natural, solid, American western style, modern aggressive and so on.

We designed the website, prepared CSS files, imported information. The web site is accessible in five languages and works well on mobile and computer screens. The 3D illustrations help to understand information about manufacturing process of the pellets and their logistics more rapidly.