Branding strategy. Identity design.

Kubas Transport brand identity

We created a new brand identity for Kubas Transport Logistics Company operating in Western Europe. 

The challenge was to create an identity for a reliable company, which provides logistics services precisely and responsibly. For this purpose we invoked the word kubas (cube).

The logo incorporates a cube, which points to the shape of packaged goods and an arrow, which symbolises the shipment of the goods. The letters of the logo have been designed using the 3 D cube shape. 

The space and 3D effects have been invoked in creating company's identity. It is suitable for representing the European regions, where the company is providing services, the maze of roads as well as vehicles and objects, which are associated with the shipment of goods. There is a moderate amount of animation on this website and it's mobile and computer friendly. The content management system has been programmed together with a private forum, exclusively for the employees.