Branding strategy. Identity design.

New identity and logo for Šeškinė Polyclinic

Šeškinė Polyclinic has been undergoing a long period of consistent change in order to develop and improve its services. One of the most important changes was the development of a new identity and logo. The design agency Moira Visuals was invited to create a new logo to reflect the vision and values of the polyclinic.

A circular logo was designed to represent the institution's commitment to excellence, openness to innovation and collaboration. The new logo conveys a message of positivity and can be associated with sun, light, health, blossom, peace and at the same time symbolizes professionalism and the full range of medical services that the clinic provides to patients. At the same time, Šeškinė Polyclinic is a medical centre in the surrounding districts of the city, with a vision to expand its services and improve their accessibility, which is why the composition of the logo is centred.

This is a significant step in the history of Šeškinė Polyclinic, reflecting its commitment to expanding its services and improving their accessibility. We are pleased to announce that the new trademark of Šeškinė Polyclinic was registered with the State Patent Office on 15 February 2023.

Date: 2022 07 22