Branding strategy. Identity design.

Visual metaphor identity

Marius Bartkus, a PhD student of Vilnius Academy of Arts, created, which is a project allowing designers, advertising creatives and illustrators to generate visual ideas quickly and effectively. The idea of a generator is to make an image from two existing ones, the third one with a different meaning. This project has been given an identity  – the schemes, a selection of pictograms, a logo, a mobile and computer friendly website. 

VM logo is created from recurrent mirror details, thinner on the left, wider on the right, as if it is attaining more meanings from generated visual metaphors.