Branding strategy. Identity design.

Visual metaphor logo

Marius Bartkus, a PhD student of Vilnius Academy of Arts, designed, a project, allowing designers, advertising creatives and illustrators to generate visual ideas quickly and effectively. The idea of a generator is to make an image from two existing ones, the third one with a different meaning. 
VM logo is created from recurrent mirror details, thinner on the left, wider on the right, as if it is attaining more meanings from generated visual metaphors.